I've done video marketing for a couple of years.  I am proficient at writing scripts and doing voiceovers that get leads, make clear presentations and create trust.  I use video extensively in my own marketing projects.  Copywriting covers all writing and scripting - some people prefer to read, others to listen, and others to watch.  The more senses your marketing engages in general the larger the numbers of people it will engage.

You can use video effectively to increase brand awareness and drive traffic from video-sharing sites like YouTube - what I don't generally recommend (even though I can be caught doing it myself here and there) is hosting your direct-response videos on YouTube or other sites.

The problem issue with YouTube and similar free-to-use video hosting sites is you surrender control of the video bit-rate and compression.  While your video may look spiffy to you on a wired broadband connection - YouTube videos are often choppy, starting-and-stopping which is  annoying to people on slower connections like wireless laptop connections.

In order to make video most effective on your site for generating leads or comunicating with your customers the best solution (and not costly to do) is to host them yourself on a rented hosting account.  Compared with the cost in lost-business from alienating prospects with choppy video self-hosting is a bargain.

I am is proficient with video compression and hosting issues - we can set up video which works for YOUR business so you get maximum return on your advertising investment.

Call 310-359-8494 to talk about how we can help you get the edge with your video marketing.